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WellPet亚太区董事总经理:Wellness不会有断货风险

来源:狗民网资讯频道 作者:news.goumin.com 编辑:caihay 2015-06-03

  在wellness健康中国上市发布会上,WellPet亚太区董事总经理马丁·巴尔(Martin Bahr)和WellPet亚洲市场行销总监谢露露(Lulu Cheah)接受了包括狗民网在内的媒体专访,以下为采访实录:

  Q: Why does WellPet produce only natural pet food?

  问题:为什么WellPet只生产天然宠物食品?

  Many of us who work for the company are pet parents: we see them as part of the family, bringing joy and unconditional love. They deserve a diet of the highest quality. Pet health is our strongest priority, and we believe that natural foods are the best way to achieve that.

  我们公司里的许多工作人员都是宠物父母,我们将爱宠们视为自己的亲人,它们给我们带来了欢乐和无条件的爱。因此它们值得拥有最高质量的饮食。宠物健康是我们的首要任务,我们认为实现这一目标最好的方法就是为它们选择天然宠物食品。

  Q: What are natural pet foods, and why are they better for health?

  问题:什么是天然宠物食品,为什么天然宠物食品更利于爱宠的健康?

  Natural pet foods are defined by what’s not included: no grain by-products, fillers, meat by-products, added chemical preservatives, or artificial flavourings or colourings.

  不含有粮食副产品、填料、肉类副产品、添加化学防腐剂或人工香料色素等配料的食品即为天然宠物食品。

  Natural foods focus on good nutrition, which is the foundation for healthy living. That means getting the right amount of nutrients in the right combinations. This can help to reduce the incidence of specific problems, from urinary tract infections in cats, to obesity in dogs, as well as helping to make sure pets feel happy and well.

  天然宠物食品注重营养,营养良好是健康生活的基础,也意味着正确营养组合可以获取适量的营养。这有益于减少从猫的尿路感染到狗的肥胖症等一系列特定问题的发生率,同时也有助于确保宠物开心健康。

  Q: What makes Wellness products stand out?

  问题:在众多品牌中,Wellness宠物健康的傲人之处何在?

  The Wellness difference is about simplicity. We use a small number of pure, authentic ingredients, from natural sources, and believe this is the way to make superior food for animals.

  Wellness宠物健康的傲人之处在于其纯净性。我们从天然来源中获取少量纯净且真实的原料,并且认为这是为动物制作优质食物的正确之道。

  There’s high quality meat meal, whole fruits and vegetables, plus super-nutrients like antioxidants, and omega 3 and 6 fatty acids for optimum cellular function and healthy skin. There are also essential vitamins and minerals to help with cellular health, immunity and disease resistance. After cooking, we add guaranteed levels of live probiotics for a healthy intestinal tract and good digestive health.

  Wellness配方含有高质量的肉骨粉、新鲜蔬果、以及抗氧化素、Ω-3和Ω-6脂肪酸等高级营养素,以确保宠物拥有最佳的细胞功能和健康的皮肤。同时,Wellness配方还含有促进宠物细胞健康生长、提高免疫力和抗病力物所必需的维他命和矿物质。烹饪过程中,我们添加了确保安全水平的活性益生菌,以促进肠胃健康、保持良好的消化系统。

  For 16 consecutive years, Wellness has been recommended by Whole Dog Journal (WDJ), an independent magazine that accepts no supplier advertisements and is widely considered to be the North America’s most prestigious pet magazine. Very few pet-food brands can claim such an endorsement, so it’s something we’re very proud of.

  Wellness连续16年获得《全犬期刊》的推荐。《全犬期刊》是一本独立杂志,从不刊登任何供应商广告,被广泛认为是北美最具声誉的自然宠物杂志。几乎没有哪家宠物食物品牌能获此殊荣,因此这是我们引以为傲的一件事。

  Q: What kind of differences might consumers notice in their pets?

  问题:消费者可以在他们的爱宠身上发现有何不同?

  It’s hard to make generalisations about this as every pet is different. But the old saying, ‘You are what you eat’, holds true. Owners tell us that after giving their pets our foods, their pets’ digestive systems are healthier, which is obvious from the stool quality. Some pet parents see the coat of their pets becoming softer and shinier. Energy levels can also be boosted – pets can become healthier, happier and have more vitality.

  对此我们不能一概而论,因为每个宠物都有自己的独特性。但是俗话说得好,“人如其食”。宠物主人们表示,他们给爱宠们喂养了我公司的食物后,宠物消化系统更为健康了,这从宠物的粪便质量上便可看出。一些宠物父母发现爱宠的毛发变得更加柔软有光泽了。同时,宠物的体能水平也提高了,它们变得更加健康、快乐而富有活力。

  Q: Why are pet owners in the USA and EU embracing natural pet food?

  问题:为什么在美国和欧洲的宠物主越来越热爱天然宠物食品?

  Every developed country encounters the same issue of overly processed food and use of genetically modified ingredients. Consumers start to question what goes into the food they eat. Soon, pet parents start asking the same questions for pet food because we think of pets as beloved family members. In addition, a succession of product recalls in the US over the past few years has seen consumers becoming more aware of varying product quality.

  每个发达国家都面临着同一个问题,即食物过度加工且使用转基因原料。消费者们开始质疑他们的食物里到底包含了哪些成分。很快,宠物父母也开始对宠物食物存在同样的质疑,因为我们将宠物视为我们挚爱的亲人。此外,美国在过去几年一连串的产品召回事件也见证了消费者越来越关注不同的产品质量。

  Q: What type of sourcing and production standards does Wellness adhere to?

  问题:Wellness宠物健康的天然原材料采购标准和生产标准是如何的?

  Products made in China are not necessarily subjected to the same set of quality and safety standards as American products like Wellness.

  Wellness在中国生产的产品与在美国生产的产品不必遵循同一套质量和安全标准。

  When it comes to sourcing, each ingredient undergoes a rigorous selection process in which the quality, safety and nutritional value is carefully reviewed. We mandate all our suppliers to be in the FDA Hazard Analysis & Critical Control Points (HACCP) programme. We also use outside auditing of the quality of our ingredients and manufacturing. Every ingredient has to have a functional role in the product and be providing benefit to the pet – otherwise it has no place in a Wellness recipe.

  至于采购标准,每一种原料都要经过严格的筛选过程,认真检查其质量、安全及营养价值。我们要求所有的供应商都应加入危害分析和关键环节控制点项目。同时,我们也对原料质量和生产质量进行外部审计。每一种原料在产品中都有特定的用途,能够为宠物带来裨益,否则它在我们的健康配方中便无容身之处。

  We abide by the strict regulations of the USA’s Food and Drug Administration (FDA) in manufacturing. We also follow nutritional standards established by the Association of American Feed Control Officials (AAFCO).

  我们在生产时严格遵守美国食品药品管理局(FDA)的管理条例。同时,我们也遵循美国饲料管理协会(AAFCO)制定的营养标准。

  Our imported Wellness Chicken products are made in Belgium, so we also follow Europe’s EU regulations and the standards of the European Pet Food Industry Association (FEDIAF). The chicken we use is hormone-free and Good Manufacturing Practices (GMP+) certified.

  我们的健康鸡肉产品从比利时进口,符合欧洲的欧盟规定及欧洲宠物食品行业协会(FEDIAF)的标准。我们使用的是无激素、良好生产规范(GMP+)认证的鸡肉。

  In addition, we have our own internal system, All Ways Well, which is our promise to pet parents that we will apply the highest quality standards, conscious ingredient sourcing and support pets in need throughout the community.

  此外,我们有自己的内部控制体系,即“自始至终贯彻健康渠道”,这是我们对宠物父母的承诺,我们将适用最高质量标准,有意识地进行原料采购,帮助所有需要帮助的宠物。

  Q: Why did WellPet choose to enter the China market?

  问题:WellPet为何决定进入中国市场?

  Chinese people have always loved cats and dogs. Increasing affluence means now more people can afford to be pet parents and invest in premium, natural foods. The one-child policy also means that young people want to expand their families in different ways. The high population (4.3 times that of the USA) mean that there’s a huge potential market: we estimate that the market size is more than US$500MM now and will continue to grow quickly.

  中国人向来喜爱猫狗。随着人们富裕程度的提高,越来越多的人能够养得起宠物,为宠物购买保险和给宠物喂食天然宠物食品。独生子女政策意味着年轻人希望以另一种方式扩大家庭成员。中国人口众多(是美国的4.3倍)也意味着一个巨大的潜在市场:我们预测,目前该市场规模将超过5亿美元,并且还将继续快速增长。

  Q: What can consumers look forward to in the future?

  问题:消费者在未来可期待的产品有哪些?

  We’re hoping to launch even more natural products that will make dogs and cats healthier and happier. In the US, our Wellness range has wet and dry recipes, treats, and even recipes for animals with food sensitivities, so there is lots of potential. We also want to continue to discover more about our customers here in China – understanding what they are looking for and bringing them products that exceed their expectations.

  我们希望能够推出更多的天然宠物食品,使猫狗宠物更为健康快乐。在美国,我们Wellness的经营范围包括湿粮和干粮、宴飨、甚至是为食物过敏动物而制定的配方。因此,我们具有很大的发展潜力。同时我们也希望能继续深入了解我们的中国客户,了解他们的需求,并为他们提供超出其期望水平的产品。

  问题:如果中美发生贸易冲突,Wellness宠物健康品牌将如何应对?

  1. Wellness宠物健康是在比利时生产的,而并非在美国生产的,比利时与中国拥有悠久的良好贸易史;

  2. 我们在中国的策略性合作伙伴源富(中国)有限公司具有丰富的行业经验,非常了解中国政府的法律法规,所以我们能第一时间采取行动积极应对;

  3. WellPet在全球都有潜力合作的生产制造商作为后备供选;

  4. 源富(中国)有限公司也将会在渠道上备齐充足库存,所以即使遇到任何问题,也有充足的时间应对解决,而绝对不会造成断货缺货。

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